Honest • Transparent • Tech-Driven

We're a New Broker Built on Technology

We don't have decades of experience. We don't have thousands of past clients. What we have is 800+ lines of sophisticated matching code, 32+ verified lenders, and a commitment to transparency.

2025
Founded
100%
Tech-Driven
32+
Verified Lenders

Our Story: Why We Built This

The problem with traditional loan brokering

The Problem We Saw

Traditional brokers rely on:

  • • Manual lender comparison
  • • Personal relationships with lenders
  • • "Gut feeling" about matches
  • • Limited lender knowledge (10-15 max)
  • • No approval probability indicators
  • • Generic advertised rates
  • • Slow response times (days)

Result: You don't know if you're getting the best deal, or just the deal your broker knows about.

💡

Our Insight

Lender matching is a data problem, not an experience problem.

  • • Lenders publish their criteria (LVR limits, DTI thresholds, credit requirements)
  • • Match quality can be calculated mathematically
  • • Approval probability can be estimated from data
  • • Personalized rates can be adjusted based on credit score, LVR, DTI
  • • All 32+ lenders can be compared simultaneously

Realization: An algorithm can do this better, faster, and more objectively than a human.

What We Built

A technology-first loan brokerage:

  • • 800+ lines of matching algorithm code
  • • 32+ lender database with verified criteria
  • • Automatic LVR, DTI, borrowing power calculations
  • • Match confidence scoring (0-100 points)
  • • Approval probability indicators (75-95%+)
  • • Personalized rate adjustments
  • • Instant results (2 minutes, not days)

Result: You get objective, data-driven lender matches instead of subjective broker opinions.

Why This Works

Technology advantages over experience:

  • Consistency: Every applicant gets the same rigorous analysis
  • Completeness: All 32+ lenders checked, not just favorite 10
  • Objectivity: No lender favoritism or commission bias
  • Transparency: See exactly why each lender was recommended
  • Speed: 2 minutes vs 2-5 days
  • Accuracy: Math-based approval probability, not guesses

Full Transparency: What We Have & Don't Have

We're honest about being new

✅ What We HAVE

  • Advanced Technology: 800+ lines of sophisticated matching algorithm
  • Complete Lender Database: 32+ verified lenders with current criteria
  • Real Calculations: LVR, DTI, borrowing power, approval probability
  • Proper Licensing: Australian Credit License [Pending]
  • Secure Platform: Encrypted, compliant data handling
  • Lender Relationships: Authorized aggregator access to all major lenders
  • Fast Service: 2-minute assessment, <2hr response times
  • Free Service: No fees to borrowers, ever

⚠️ What We DON'T Have (Yet)

  • Decades of industry experience
  • Thousands of settled loans
  • Industry awards or recognition
  • Big marketing budget
  • Physical office locations
  • Large support team (currently small)

Why choose us anyway?

Because our technology does what experience can't: analyze ALL 32+ lenders objectively in 2 minutes, calculate exact match scores and approval probability, show personalized rates (not advertised rates), and provide complete transparency on why each lender was recommended.

Traditional brokers have experience—but experience comes with bias, limited lender knowledge, and slower service. Our algorithm doesn't have bias. It just has data.

Our Principles

The rules we operate by

1️⃣ Technology Over Tradition

We believe: Lender matching is a data problem that technology solves better than human judgment.

What this means for you:

  • Every lender gets evaluated fairly based on math, not relationships
  • You see ALL matches, not just the broker's favorites
  • Approval probability is calculated from data, not guessed
  • Results are consistent and repeatable

2️⃣ Transparency Over Sales Tactics

We believe: You deserve to know exactly how decisions are made and why certain lenders are recommended.

What this means for you:

  • See your exact match score (0-100 points)
  • Understand what factors contributed to each score
  • Know your approval probability before applying
  • See personalized rates, not misleading advertised rates
  • No hidden fees or unexpected commissions

3️⃣ Speed Over "Relationship Building"

We believe: You want answers fast, not forced small talk or unnecessary "discovery calls."

What this means for you:

  • 2-minute assessment, instant results
  • No mandatory phone calls before seeing matches
  • No pressure to "book a consultation"
  • <2 hour response times when you do need help
  • Apply to lenders directly from results page

4️⃣ Data Over Anecdotes

We believe: Every claim should be backed by data, research, or verifiable facts.

What this means for you:

  • Match scores based on 6 weighted factors (not gut feeling)
  • Lender count verified and auditable (32+)
  • Rate adjustments based on actual credit score impact
  • DTI and LVR calculations shown with formulas
  • No fake testimonials or inflated success claims

5️⃣ Honesty Over Marketing Hype

We believe: Admitting what you don't have builds more trust than pretending you're something you're not.

What this means for you:

  • We admit we're new (founded 2025)
  • We admit we don't have decades of experience
  • We admit we're a small team
  • We explain WHY our approach works anyway
  • We stand behind our technology with a guarantee

6️⃣ Continuous Improvement

We believe: Being new means we can improve faster than established brokers stuck in old ways.

What this means for you:

  • Algorithm updated monthly with latest lender criteria
  • New features added based on user feedback
  • Technology improvements deployed weekly
  • No "that's how we've always done it" mentality
  • Lender database expanded as we verify new options

Our Technology Guarantee

If another broker finds you a lender that our algorithm missed AND that lender offers better terms, we'll pay you $500.

We're that confident in our matching technology.

Terms: Other broker must provide written confirmation. Lender must have been on our radar (one of our 32+). If we genuinely missed them in our algorithm, we'll pay $500 + improve our algorithm so it doesn't happen again.

How We Make Money

100% transparent about our business model

💰 Commission from Lenders

When your loan settles, the lender pays us a commission. This is standard in the brokerage industry and costs you nothing. Lenders pay the same commission whether you come to us or go directly to them—the difference is you get our technology and expertise for free.

Typical commission: 0.5-0.7% of loan amount (home loans), paid by lender, not you

❌ What We DON'T Do

  • ❌ Charge borrowers any fees
  • ❌ Accept higher commissions from certain lenders (flat structure)
  • ❌ Push certain lenders because of commission
  • ❌ Hide lenders that pay lower commission
  • ❌ Charge for assessments, consultations, or advice
  • ❌ Require you to proceed to earn money (free to walk away)

✅ How We Stay Objective

Our algorithm doesn't know which lenders pay higher commissions. It ranks lenders based purely on match score (LVR quality, income strength, credit quality, employment, savings, specialty bonuses). Commission rates are not an input to the algorithm.

Our incentive: Get you the best match so you complete the loan and recommend us to others. A bad match that doesn't settle = $0 commission. A great match = happy client + referrals + sustainable business.

Common Questions About Us

Q: Why should I trust a new broker over an established one?

A: You shouldn't trust us because we're new—you should trust us because our approach is better. Our algorithm analyzes ALL 32+ lenders objectively in 2 minutes. Established brokers rely on personal relationships with 10-15 lenders and subjective judgment. Which would you prefer: comprehensive data-driven analysis or limited options based on "experience"?

Q: How can you compete without decades of experience?

A: Because lender matching is a data problem, not an experience problem. Lender criteria (LVR limits, DTI thresholds, credit requirements) are published and verifiable. Our algorithm uses this data to calculate match scores mathematically. Experience comes with bias and limited lender knowledge. Our algorithm has neither—just data.

Q: What if your algorithm makes a mistake?

A: We have a $500 guarantee. If another broker finds a better lender that our algorithm missed, we'll pay you $500 AND fix our algorithm. We're confident this won't happen because our algorithm checks ALL 32+ lenders systematically. But if it does, we'll make it right.

Q: Do you have proper licensing?

A: We're in the process of obtaining our Australian Credit License (ACL). Until approved, we operate as a credit representative under an established aggregator's ACL. This gives us authorized access to all major lenders while we complete our own licensing. Status: [Pending - Expected Q1 2025]

Q: Are you just a tech company or a real brokerage?

A: We're a real, licensed brokerage that uses technology as our competitive advantage. We handle the full loan process: matching, application submission, lender communication, document collection, settlement coordination. The difference is our matching is done by algorithm instead of manual comparison.

Q: What happens if you go out of business?

A: If you've already been matched with a lender and submitted an application, that application continues directly with the lender—we're just the introducer. If we close before you settle, the lender relationship continues. Your loan is with the lender, not with us. That said, we're built for sustainability: low overhead (digital-only), strong technology foundation, and growing user base.

Ready to Try Our Technology?

See how data-driven matching works—100% free, 2 minutes, instant results

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No obligation • No credit impact • See all 32+ lenders compared